Built from the Inside Out

 

Strategy, content, and operations built around your goals and delivered with precision. I'm Roland Fernandez, a Social Media and Content Marketing Manager based in Davao City, Philippines. Since founding Mugna Bisaya Creatives in January 2020, I've worked with coaches, healthcare education organisations, government agencies, and NGOs across the US, Australia, and the Philippines as a dedicated remote partner.

mugna

[mug.na] — verb

To create, to build, to devise. The name reflects what I do every day, building marketing systems and content that matter for the people I serve.

bisaya

[bi.sa.ya] — noun

Visayan; of the people of the Visayas and Mindanao. Davao-born, Bisaya by culture and proud of where this business comes from.

OUR STORY

Before I built marketing campaigns, I lived inside the disability support community.

From 2007 to 2009, I worked as a Volunteer House Assistant at L'Arche Philippines, part of a disability support network with communities in 38 countries. I provided direct daily care for two core members with complex support needs. That experience shapes how this agency approaches communication, dignity, and what it means to represent a disability sector organisation properly.

Mugna Bisaya Creatives started as an idea in 2019. I began working on it properly in 2021, as a freelance social media manager for a group of NDIS training and healthcare education organisations in Australia, running social media, content marketing, email marketing, and website operations across three businesses in that group.

Alongside that, I worked across events management, Public Relations, Non-Government Organisations, coaching, and healthcare education for clients in the Philippines, the US, and Australia. 

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But the work that mattered most, and where I could contribute something distinct, kept leading back to one space: organisations supporting people with disability, and the workforce that serves them.

That NDIS experience, combined with my time at L'Arche and my NDIS Commission certifications, led to a decision in 2025: lead Mugna Bisaya Creatives full time as a boutique agency, focused on the NDIS and disability support sector.

I made that call after years working inside the sector, not because it's trending. I know the communication challenges NDIS providers face, and I believe organisations doing genuinely important work deserve marketing that reflects it.   

 

Digital Presence
WHY IT MATTERS

"The organisations doing the most useful work are often the worst at telling people about it."

Most NDIS providers I've seen and worked with aren't short on capability. They're short on time rostering, incident reporting, audits, participant care, and staff management. Marketing is the first thing that gets skipped when the week gets full.

I built Mugna Bisaya Creatives around that specific problem: not generic small business marketing, but a system built for organisations that are good at care and stretched thin on everything else.

START THE DIGITAL PRESENCE AUDIT
HOW WE DO IT
Discovery & Sector Understanding
who are your participants, what do referral partners need to hear, what compliance sensitivities shape what you can say publicly.
NDIS-Aligned Strategy
A content and campaign plan built around how the ecosystem actually works.
Consistent Execution
Monthly calendars, weekly check-ins, transparent reporting.
Measurement & Iteration
Every campaign tracked, every result reported. What works gets scaled.
NDIS COMMISSION

  • Worker Orientation Module: Quality, Safety and You

  • New Worker: NDIS Induction Module

  • Supporting Effective Communication

  • Supporting Safe and Enjoyable Meals

  • NDIS Quality and Safety Compliance Program (Community Door, QCOSS) 

MARKETING

  • Google Analytics Certification · Fundamentals of Digital Marketing (Google)

  • Content Marketing Certified (HubSpot)

  • Email Marketing Certified (HubSpot)

  • Responsible AI in a Global Context (UN University, Microsoft, LinkedIn Learning)

  • Career Essentials in Generative AI (Microsoft, LinkedIn Learning)

DIRECT SECTOR EXP

  • Volunteer House Assistant, L'Arche Philippines, Punla Community, 2007–2009

  • Social media, content, email, and website management across NDIS training and healthcare education organisations, Australia, 2021–2025

  • Events and PR management across healthcare, government, NGO, hospitality, and tourism sectors, Philippines, 2016–2022

Ready to work with a marketing partner invested in your results?

One conversation is all it takes to figure out if we're a fit.